Our story began in 2011 whilst Emma was living in Singapore. Needing a new wardrobe for the balmy tropical climate, Emma started designing a small collection of resort wear, manufactured by a family of seamstresses in Bali. 

Fast forward to today and the White Ginger brand has grown substantially. The flagship store opened in Tanglin Mall in 2015 and the range now includes over 150 styles of clothing and extends to accessories, jewellery and homeware. White Ginger is sold in many different countries globally and since 2019 has won the Expat Living Reader Awards in Singapore for best Independent Fashion Retailer four years in a row.


Returning to her roots in September 2020, Emma opened a White Ginger boutique in Stamford, Lincolnshire. Emma’s passion lies in creating flattering feminine designs with timeless wearability, at affordable prices.

Each piece continues to be hand made in Bali by our team of beloved seamstresses. With our individual designs and unique prints - your look always remains exclusive. 

We are passionate about supporting our community of makers and ethical production remains at the heart of our business. 

Thank you for visiting our website. We hope you find a little tropical breeziness to add to your life - wherever you are!

Emma x